PACIFIC ? Rupert Murdoch Plans New Sky Bid

What’s Next: Rupert Murdoch is likely to increase his bid for Sky Broadcasting yet again to counter Comcast’s latest $34-billion offer, two sources familiar with his thinking tell me. Both Bob Iger and the Murdochs believe Sky is too valuable to Disney’s overall Fox acquisition to cede it to Comcast at a 5% premium, the sources say.
Source: Money